Since rolling out in Potts Point, we quickly moved towards neighbouring suburb Darlinghurst. Before we knew it we had a variety of local businesses accepting Beam.
The Darlo Darlings are a welcoming and inclusive Facebook group made up of residents and businesses from the 2010 postcode. Working with Founder Mike Galvin, we noticed just how important communities like this really are to help nurture and grow the local business ecosystem.
And the secret sauce to this suburb? Mike believes the people to be the backbone.
“Like anywhere, people can make or break a community and the people of Postcode 2010 rock. The community culture in Darlinghurst and Surry Hills is authentic, creative and relaxed, it’s a culture that belongs to its people,” said Mike.
Due to his passion for helping local businesses thrive, it wasn’t long before we joined forces with Mike considering these synergies between our mission and his.
Mike encourages local businesses to join the Beam family early.
“Beam Wallet not only connects local businesses and residents, it rewards locals for shopping local. Beam Wallet also supports local events and charities and with our local retail strips under more pressure than ever before, and payment wallets becoming the ’norm’ around the world, retailers who get on board early will be the winners,” he said.
One of the first Darlinghurst businesses to accept Beam was The Grand Royal Barbers. Having been in the men’s grooming-game for 20 years, we were so chuffed to have such an iconic business on board.
Founder, Maria Dillion, has always been super supportive of our local community initiative.
“I really love that Beam supports local businesses by rewarding people to shop locally. It’s something we really need in Darlinghurst to encourage more people to spend in the local retail ecosystem.
“Plus, our customers love that they get 10% back on every haircut, which they can spend at any other local businesses accepting Beam. I’d encourage any local business owner to accept Beam”, said Maria.
We also started moving into different verticals, with the Darlo Dogs coming on-board. Probably one of our favourite activations (hello doggy daycare), Founder Deanna Sarrouf creates a place where local dog lovers send their pooches for a little TLC.
“I love that I can offer my clients an alternative way to pay that rewards them too. Also, the fact that my business is apart of a local community is exactly what drives me.
“With so many smalls dogs living in Darlinghurst and neighbouring suburbs and without the facilities to cater only for small dogs it made sense to open in Darlinghurst”, said Deanna.
As we grow, more and more local community members are giving Beam a go which brings so much joy to our hearts. In fact 10,000 Sydeny-siders have downloaded our app. Woo!
And we get so excited to hear their feedback. Here are some of our favourite warm and fuzzies from our Darlo Beamers so far.
The journey is only beginning. If you’d like to see a local business you love, drop us a note here: firstname.lastname@example.org.
It’s easy to launch Beam in your city or suburb. We’d love to hear from you.